In this special edition on the history of women’s football, CINEFOOT WOMEN counts on the participation of UN Women, which since 2015, works in partnership with the International Olympic Committee to promote the empowerment of women and girls through sport in Brazil, with the One Victory Leads to Another program. At the global level, he coordinates the Sports for Generation Equality initiative, which calls on agents from the sports ecosystem to join a powerful coalition towards equality in sports.

“It is with great pride that UN Women partners with the world of sports in tackling inequalities, combating violence against girls and women, lack of targeted investment and reproduction of negative stereotypes and social norms. In recent years, sport has demonstrated its enormous capacity to boost the empowerment of women and girls. It mobilized the different communities and dialogued with the youth. It brought together racial and ethnic barriers and cultural differences. In addition, it teaches women and girls the values of teamwork, self-confidence and resilience; it has a multiplier effect on your health, education and leadership development; it contributes to self-esteem, builds social connections and challenges harmful norms ”, points out Anastasia Divinskaya, representative of UN Women Brazil.

UN Women believes that many agents of the sports ecosystem are making significant advances to promote equality. “Organizations are developing their sport at the grassroots level for women and girls by implementing equality strategies, increasing women’s participation in leadership and at all levels of the profession, allocating resources for women’s sports and more media coverage,” he adds. Divinskaya.